The Campaign for Real Ale (CAMRA) believes it has achieved its primary aim of promotion of Real Ale. It was founded in the days of Watneys Red Barrel, with a red barrel keg tap on the bar, later reduced to Watneys Red and a red keg shaped bar tap. Other keg beers at the time were Whitbread Tankard, Worthington E and Ind Coope’s Double Diamond; all thankfully long gone.
We now have a thriving collection of small and micro breweries producing real ales, such that even the big brewers and combines try to compete, either buying up real ale breweries, or setting up their own so called smaller ‘craft’ breweries within their main breweries.
Does this mean that CAMRA has now finished its job. No, it will need to continue to support real ale against the conglomerates but will now also campaign to keep our British pub heritage against the continuing closure of pubs in both towns and rural areas.